Hanna Marie Asmussen co-founded Localyze after experiencing firsthand the many challenges of moving internationally for work. When she and her co-founders launched the company, they found a market hungry for innovation but slow to fully embrace it. In this episode, Hanna explains how Localyze differentiates itself in a crowded market by emphasizing quality connections within the global mobility community, clearly demonstrating the business ROI of the function they serve, and delivering unmatched transparency throughout the immigration journey. She also shares insights on successful onboarding practices, bridging the gap between global mobility and finance teams, and how AI is shaping the future of immigration processes.

Check out Localyze: https://www.localyze.com/

Connect with Hanna on LinkedIn: https://www.linkedin.com/in/hanna-marie-asmussen/

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The Founding Narrative features conversations with B2B founders and founding GTM leaders on how a customer-first mindset fuels compounding and durable business growth. It's not a podcast about the inside baseball of a business, but about what's actually happening on the field day-to-day with the customers they support. New episodes every Tuesday!

Connect with me on LinkedIn: https://www.linkedin.com/in/finnreynolds3/