Behind the Growth

Hanni Doch on Why Big-Bang Transformations Fail


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Hanni Doch, VP of Digital Technology, joins Mudassar Malik on Behind the Growth to explore what enterprise transformation really looks like when it's done sustainably, incrementally, and with an eye toward value—not buzzwords. With experience spanning telecom, insurance, banking, and retail, Hanni brings a grounded view into why so many digital initiatives fall short and how leaders can avoid those traps. 

He opens with a sharp critique of the “big bang” approach to transformation, arguing that long, all-encompassing projects often fail to deliver value. Instead, he lays out a case for incremental change, focusing on areas where the business will feel the impact early.  

From there, the conversation moves into cloud strategy. Hanni explains how many organizations “lift and shift” their workloads without actually realizing the benefits of cloud—and offers a clear, cost-effective example of how to do it right, leveraging GPU-intensive workloads and cloud-native services. 

On AI, Hanni discusses how his team used generative tools to accelerate software development and testing—while maintaining a strong role for human creativity and quality. He also shares lessons from leading high-scale teams, including his approach to hiring engineers from open-source communities and developer forums rather than traditional channels. 

Throughout the conversation, Hanni emphasizes the importance of aligning people, processes, and tooling around meaningful outcomes. Whether he's talking about data governance, automation, or AI adoption, his focus remains on what drives results—and what slows them down—in large, complex environments. 

Hanni shares his take on: 

- Why “big bang” rollouts collapse 
- Cloud migrations that don’t deliver 
- AI’s role in accelerating development 
- When data lakes become swamps 
- Rethinking how great developers are hired


Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

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Behind the GrowthBy mobileLIVE