Hans Frautschi has a surname that is synonymous in sports retail for the last 67 years in Gstaad-Schönried.

Hans takes us on a heartfelt and sometimes emotional journey - from sewing leather pole grips at night as a child to later setting up a ski shop in a gas station. 

Then, why, close to retirement age, he decided to make his boldest move yet, and resurrect the family name to create one of the best sports retail experiences in Switzerland.