Giant Thinkers Podcast

Hans Hulsbosch on reimagining and redesigning Australia’s most iconic brands


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Welcome to episode #85 – today’s guest is an Australian brand designer and branding icon, responsible for the development of many of Australia's leading identities including Qantas, Woolworths, Virgin Australia, Rebel, Taronga Zoo, Caltex, P&O Cruises, Foxtel and hundreds more. In 1982, he pioneered the concept of combining brand, brand strategy and product development.

 

 

Some of the topics we spoke about include:

  • What life was like as a designer in the Netherlands in the 70s before bouncing to NZ then migrating to Sydney, Australia
  • How he scored his first client which was Qantas
  • His biggest learnings after reimagining, repositioning and redesigning some of the world’s most iconic brands
  • And the harsh reality of being a leader, a business owner and a designer that’s always striving for better.
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    So if you’re someone that’s interested in lifting the hood and hearing the heart, mind and wisdom of an Australian branding and identity pioneer, then this episode is for you.

    Now a quick note, if we aren’t connected yet on Instagram, I invite you to follow me on my handle @TheGiantThinker as I share daily posts and stories on helping decision-makers, business owners and leaders get unstuck lightning fast through human-centred design methodologies, creative strategies and personal experiences. Send me a DM I’d love to hear from you! You can find me on my handle @TheGiantThinker.

     

    Alright, without further ado.

    I present to you … the Insightful, intelligent and modest … Hans Hulsbosch!

     

     

    More on Hans can be found via the links below:

    https://www.linkedin.com/in/hans-hulsbosch-8426bb21

    Hulsbosch.com.au

    Instagram.com/hulsbosch_brand_design

    Subscribe to The Giant Thinkers Podcast on iTunes.

     

     

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