Happily Visible | Marketing Yourself, Personal Branding & Self-Promotion for Women Entrepreneurs

Happily Visible | Marketing Yourself, Personal Branding & Self-Promotion for Women Entrepreneurs

By Mel Elsbeth │ Visibility Strategist & Personal Branding CoachBusinessEntrepreneurshipMarketingCareers
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Happily Visible | Marketing Yourself, Personal Branding & Self-Promotion for Women Entrepreneurs episodes

  • "Ich will nicht im Mittelpunkt stehen - aber jetzt muss ich mich vermarkten." Steven Pressfields Lösung für Sichtbarkeit und authentisches Marketing.

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    Apply to be featured in “What’s Next - Women 40+ Building Their Next Chapter”

    In dieser Solo Episode:

    Wenn sich für dich Selbstpromotion immer noch wie Fremdschämen anfühlt - dann ist das deine Folge.

    Hier und heute geht es um deine inneren Blockaden, die dich immer wieder stoppen, dir immer wieder im Weg stehen, immer wieder Gründe liefern, warum heute gerade nicht die Zeit dafür ist und welche perfekten Ausreden dein Geist dir liefert, um dich immer wieder vom Wachstum abzuhalten. Ganz besonders, wenn wir ein Business gründen und aufbauen ist erforderlich, dass wir darüber reden, es bewerben, vermarkten - und doch fällt das so vielen Frauen schwer, besonders wenn wir aus 9-5 Jobs kommen, wo das irgendwie nie gefragt war. Und erst recht, wenn Marketing und Sichtbarkeit nie ein Thema waren.

    Eine wundervolle Hilfestellung zum Thema findet sich im Buch "The Art of War" von Steven Pressfield. Dort steht: Was uns davon abhält, kreativ zu sein, sind wir selber. Wir sabotieren uns selber. Er erklärt im Buch, wie wir unseren inneren Feind kennenlernen, der uns blockiert, unsere Arbeit sabotiert und wissen am Ende, wie wir ihn besiegen, wie wir ihn loswerden und frei werden.

    In dieser Folge von „Mama Whats Next“ setze ich mich mit dem Thema auseinander, wie Gründerinnen authentisches Marketing aufbauen und wie man als Frau über 40, die ihre Karriere neu ausrichtet, sichtbar wird.

    Ich spreche darüber, warum innerer Widerstand – diese heimtückische psychologische Barriere – selbst erfahrene Beraterinnen und Unternehmerinnen oder eben neue Gründerinnen davon abhält, ihre kreativen oder service-basierten Unternehmen zu bewerben und vermarkten. Ich spreche darüber wie Steven Pressfields „The War of Art“ alles verändert - wenn man es zulässt.

    Themen rund um die Sichtbarkeit für Frauen über 40

    Wie wird man sichtbar? Ich vs das Produkt und warum man sich nicht identifizieren sollte damit

    Überwinden von Blockaden um sichtbarer zu werden, indem man fragt: „Was müssen meine Kunden heute hören?“, statt „Bin ich perfekt?“

    Widerstand signalisiert Wachstum (genau dort müssen wir hin) wenn du an deiner beruflichen Neuorientierung und Portfolio-Karriere arbeitest

    Persönliches Branding durch authentisches Storytelling aufbauen, das Resonanz und Vertrauen schafft.

    Perfekt für:

    Gründerinnen, Mütter, die ein Unternehmen gründen, Coaches, Therapeutinnen, die ihre Karriere neu ausrichten – und alle, die eine sinnvolle, dienstleistungsorientierte Arbeit aufbauen, aber bei der Selbstvermarktung und der Sichtbarkeit ihres Unternehmens feststecken. Wenn du eine Frau über 40 bist, die bereit ist, innere Blockaden abzubauen und das richtige Publikum zu erreichen, ist dies die richtige Folge.

    Ressourcen

    Lektüre - „The War of Art“ von Steven Pressfield (Amazon-Link)

    Arbeite mit mir: Als Brand- und Sichtbarkeitsstrategin helfe ich Frauen über 40 dabei, die Geschichte ihres nächsten Lebensabschnitts zu erzählen, damit die richtigen Leute „Ja“ sagen. Wenn du ready bist, weisst du, wo du mich findest! [email protected] – melde dich einfach.

    I’m building something new-

    a free weekly feature showcasing women 40+ building their next chapter and connecting them with visibility opportunities (podcasts, collaborations, etc.)

    Apply to be featured in “What’s Next - Women 40+ Building Their Next Chapter”

    If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.

    This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

    Mentioned in this episode:

    newsletter signup 2026

    Happily Visible Community

    Subscribe to MWN + Sunny Chapter Edit

    SunnyChapteredit

    Brand Story Sessions

    16 min
  • My Inner critic almost ruined everything. Steven Pressfield's War of Art saved it. Why female entrepreneurs struggle with visibility & self-marketing

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    Get The Sunday Shift - Learn how to build authentic visibility

    Ready to be found online? work with me and start your Sunny Chapter Edit

    In this solo episode:

    In this episode of Mama Whats Next, I dive into building visibility for women founders and how to become visible as a woman over 40 reinventing her career. Discover why inner resistance - that sneaky psychological barrier, yes, stops even an experienced consultant and entrepreneur or new female founder from promoting their creative or service-based businesses, and how Steven Pressfield's The War of Art changes everything.

    Key Takeaways for Women over 40
    • How to become visible? Stop identifying as the product and serve your people instead.
    • Overcome visibility blocks by asking: "What do my people need to hear today?" not "Am I perfect?"
    • Resistance signals growth (this is where our creator wants us to be): So lean in when building for your career reinvention and portfolio career
    • Build personal branding through authentic storytelling that creates resonance and trust

    Perfect For

    Female founders, mom founders, coaches, therapists in career reinvention - and anyone building meaningful, service-based work but stuck on self-promotion and business visibility. If you're a woman over 40 ready to dismantle inner blocks and reach the right audience, this is your episode.

    Resources
    • Read The War of Art by Steven Pressfield (Amazon Link)
    • Work with me: Brand & Visibility Strategist helping women over 40 tell their next chapter story so the right people say yes. If you're ready for more, I'm here.. [email protected] - just reach out.

    If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.

    This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

    Mentioned in this episode:

    Happily Visible Community

    20 min
  • Female Founders over 40 are the new entrepreneurial superpower & with 9-Figure Tech Company + 6 Kids Aimee Rickabus Explains Why Women Over 40 Are the Ultimate CEOs

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    Sign up for the newsletter "Your Next Chapter. Meaningful. Free. Finally Yours."

    Turn Your Next Chapter Into Visible, Meaningful Work: work with me and start your Sunny Chapter Edit

    In today's episode:

    When a high school counsellor laughed at her ambitions, she didn't shrink. She decided to prove him wrong. And she's been doing exactly that ever since.

    This week I'm sitting down with Aimee Rickabus, CEO of a nine-figure tech company, mum of six, author and host of The Manage Her podcast. And what I love most about this conversation is not what she's built, though that is genuinely impressive. It's how she thinks about what we do as women, as mothers, as builders of businesses and families and lives.

    Because Aimee makes something really clear that I think a lot of us need to hear right now. Everything you are already doing, managing the calendars, the chaos, the people, the systems, the invisible labor that holds everything together, that is leadership. That is high level skilled work. And we have been doing it our whole lives without ever giving ourselves credit for it.

    We talk about what it really takes to build a business as a mom entrepreneur in your next chapter without burning yourself out. We talk about presence, technology boundaries, breaking the patterns we picked up from our mothers that no longer serve us. We talk about why working for yourself as a woman over 40 might actually be the move that finally gives you the balance you've been chasing. And we talk about the invisible pressure women carry and how to start putting it down.

    This one is for you if you are in your 40s or beyond and you are rebuilding, reinventing or figuring out what your next chapter even looks like. If you are tired of hiding the real parts of your life and you are ready to build something visible, something meaningful, something that actually works for your real life as a woman and a mother.

    What you'll take away:

    • Motherhood is leadership and it's time we owned it with the language to match
    • Presence over hustle, one focused hour beats trying to do everything at once every single time
    • Self management comes before everything else, you cannot lead a business or a family running on empty
    • Tech boundaries are not optional, they are how you protect your attention, your relationships and your sanity
    • Your next chapter business works best when it fits your real life season not someone else's version of success
    • The invisible work you have been doing your whole life is exactly the skill set that makes you a powerful entrepreneur

    women over 40 CEOs/mom boundaries tech/women ceo stories/business strategies for women/women entrepreneurship stories/holistic business marketing

    Our Guest:

    Aimee Rickabus is an entrepreneur, author, and podcast host dedicated to redefining women’s leadership. As the author of The Manage Her and host of the podcast by the same name, she highlights how the invisible labor women perform every day translates into systems thinking, problem solving, and leadership skills that transform business and community. Aimee is also CEO of Tomahawk Information Solutions, a woman- and minority-owned technology company. A mother of six and lifelong advocate for women, she inspires audiences to see their potential not just as professionals, but as whole, powerful individuals.

    Aimee Rickabus - Instagram

    The Manage Her Book on Amazon

    Website || Book || Instagram || Podcast

    ABOUT MEL:

    I'm Mel, a visibility and brand strategist helping women over 40 tell the story of their next chapter in a way that makes the right people say yes.

    At SunnyChapter.com I work with women who are rebuilding, reinventing, or expanding through freelance, business, or portfolio careers and who need to become visible to make it happen.

    I'm also solo parent who's built a portfolio career across multiple companies and contract roles because that feels like the safest, freest and happiest option for me. And I'm an introvert who had to teach myself video because hiding in the background isn't an option anymore.

    If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.

    This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

    Mentioned in this episode:

    Subscribe to MWN + Sunny Chapter Edit

    Happily Visible Community

    1 hr 18 min
  • Why Marketing Feels Fake for So Many Women Over 40 │ Business Visibility Strategy for Female Founders

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    Sign up for the newsletter "Your Next Chapter. Meaningful. Free. Finally Yours."

    Turn Your Next Chapter Into Visible, Meaningful Work: work with me and start your Sunny Chapter Edit

    In this solo episode: Why Marketing Feels Fake for So Many Women Over 40

    hint: it’s because you've ditched the 'Good Girl'

    In this episode, we explore why marketing feels fake for so many women over 40 and why so much visibility advice can feel disconnected from the kind of work you actually do.

    If you’re building meaningful work or a business after burnout, reinvention, or a major life shift, you need less performative marketing and a clearer way to communicate your message.

    We talk about how to stop performing, choose the right visibility lane - one that works for your target market AND one that you love - and market your business and build business visibility in a way that feels more natural, aligned, and effective.

    If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.

    This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

    Mentioned in this episode:

    Happily Visible Community

    Subscribe to MWN + Sunny Chapter Edit

    20 min
  • The Online Game Has Changed - Why Your Expertise Isn't Enough Anymore (and the visibility tool to fix that)

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    Get this and other weekly strategies & playbooks: Join 3,000+ mom entrepreneurs

    You're leaving 9 to 5 to do work that's meaningful and need to become visible to do it? work with me and start your Sunny Chapter Edit

    In this solo episode, I chat about:

    In 2026, expertise alone doesn't get you chosen anymore. The right people need to feel who you are, see your energy, and understand why you do this work before they ever meet you.

    And there's one tool that does this better than anything else: video.

    In this solo episode, I'm breaking down why video works for mission-driven women building portfolio careers and multiple income streams, even if you hate being on camera. I'm sharing a real example of how one woman landed a teaching role because a school found her podcast interview online.

    This isn't about becoming a content creator. It's about being findable when the right opportunity comes looking. It's about creating a strategic, short pitch that shows who you are, why you're excited about the role, and why your skills matter for this specific company.

    Especially with AI flooding hiring managers' inboxes with 250+ applications per role, video as the one tool cuts through the noise and gets you to the shortlist faster than anything else.

    Check out this episode if:

    - You're applying for contract jobs or pitching for freelance work and getting ghosted

    - You're over 40, rebuilding your career or service-based business and struggling to stand out

    - You hate the idea of being on camera but know you need to do it

    - You have valuable experience but your CV or online world isn't communicating it effectively

    - You're building a portfolio career or service-based business , need a visibility strategy and need clients to choose you

    If you're pitching for freelance work, applying for contract jobs, or building a portfolio career, this episode will explain how to stand out as a human in an AI-saturated job market and women over 40 careers.

    ABOUT MEL:

    I'm Mel, a visibility and brand strategist helping women over 40 tell the story of their next chapter in a way that makes the right people say yes.

    At SunnyChapter.com I work with women who are rebuilding, reinventing, or expanding through freelance, business, or portfolio careers and who need to become visible to make it happen.

    I'm also solo parent who's built a portfolio career across multiple companies and contract roles because that feels like the safest, freest option for me. And I'm an introvert who had to teach myself video because hiding in the background isn't an option anymore.

    If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.

    This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

    Mentioned in this episode:

    Happily Visible Community

    14 min
  • The Role of Visibility in Career Reinvention and Why Self-Promotion Feels Hard (and an easier way)

    If you got value from this episode - please send it to a friend!

    Get this and other weekly strategies & playbooks: Join 3,000+ mom entrepreneurs

    You're leaving corporate to do work that matters? Here is a gentler way to turn your story into visibility: work with me and start your Sunny Chapter Edit

    In this solo episode, I chat about:

    How being seen, in a way that feels true to you, can support reinvention in your career or your business.

    I talk about Visibility as a form of self-leadership, trust, and creating real connection so that you can attract the right opportunities in your work and career.

    I also share a simple way to clarify your message and be seen naturally.

    Highlights:

    [0:40–1:35] Research on vulnerability, shyness, and trust in being seen.

    [1:35–2:30] The power of your natural communication style as a visibility strength.

    [2:30–3:30] Turning one honest conversation into visibility that lasts.

    [4:15–5:00] How psychological safety creates authentic presence

    If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.

    This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

    Mentioned in this episode:

    Happily Visible Community

    20 min
  • The Untold Power of Motherhood about Raising Future Leaders, How to Fix Self-Esteem Issues and Uncondition Your 'Good Girl' Syndrome - with Gifty Enright

    If you got value from this episode - please send it to a friend!

    Get this and other weekly strategies & playbooks: Join 3,000+ mom entrepreneurs

    You're leaving corporate to do work that matters? Here is a gentler way to turn your story into visibility: work with me and start your Sunny Chapter Edit

    About today's episode:

    What if the guilt you feel when you finally put yourself first is actually proof you're growing?

    This week I'm sitting down with Gifty Enright - women's leadership coach, author, TEDx speaker, and someone who has genuinely lived what she teaches. After 30 years in corporate, tracking 14 health symptoms on a spreadsheet and running herself into the ground, she went and found her own answers. Now she helps working women and mothers stop burning out and start building lives that actually feel good to be in.

    We go deep on why so many capable women are secretly running on empty - and it's not a time management problem. It's a self-esteem problem. We talk about guilt and what it's really telling you, why owning your new role as the "chief nappy changer" role might be the most powerful thing you do, and the one micro-step you can take today even if you have zero time and zero energy.

    What we talk about:

    • The untold power of motherhood and the importance of raising future leaders
    • Filling your own cup is not selfish - it's part of the job. When you run on empty, the people you love most feel it most - your kids.
    • The overwhelm and the doing of a million things is usually a self-esteem issue, not a productivity one
    • Women in the workplace - from high functioning to burnout
    • Know what you actually want - so many of us are quietly living out someone else's version of success
    • Superpower Mother: You are a change master. Everything women navigate and adapt to? It's time we take credit for that
    • Women's life stages: Power, strategic visibility & society's expectations

    Connect with my guest:

    Website Gifty Enright

    Linkedin Gifty Enright

    If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.

    This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

    Mentioned in this episode:

    Subscribe to MWN + Sunny Chapter Edit

    48 min
  • Alleinerziehend, Youtube Storyteller 400k, Gründerin einer Schule in Uganda - wie geht das denn bitte? / mit Katja Wolf Peace, Love & Om & Podcasthon

    Diese Episode ist Teil der 4. Edition des Podcasthon. Podcasthon ist die weltweit größte Podcast-Wohltätigkeitsinitiative, die Podcaster*innen auf der ganzen Welt zusammenbringt, um das Bewusstsein für gemeinnützige Zwecke zu stärken.

    Diese Episode unterstützt den Verein Weltfairbunden.

    Katja von Peace, Love & Om baut seit acht Jahren einen YouTube-Kanal auf — über Menschen, die anders leben. Im Van, in der Jurte, in der Mongolei, neben Nomaden. Über 400.000 Abonnenten folgen ihr heute. Nicht wegen einer Strategie. Wegen echter Geschichten.

    Sie kommt aus dem Fernsehen, aus dem Radio, aus der Welt des Klatsch-TV — und hat irgendwann gemerkt: Das bin ich nicht. Also hat sie alles mitgenommen, was ihr genutzt hat, und den Rest losgelassen. Das Handwerkszeug. Die Neugier. Die Kamera. Und dazu eine kleine Tochter im Camper.

    In dieser Episode sprechen wir darüber, wie Katja als alleinerziehende Mama ein Business aufgebaut hat, das zu ihr passt - ohne sich zu verbiegen, ohne den perfekten Moment abzuwarten. Über Unschooling im Van und warum das nicht für jeden funktioniert. Über YouTube-Monetarisierung und was wirklich dahinter steckt. Und über den Verein Weltverbunden, den sie gegründet hat - weil sie in Uganda eine Schule gesehen hat, die es nicht gab.

    Was dich in dieser Episode erwartet:

    • Wie Katja als eine der Ersten im deutschsprachigen Raum Vanlife auf YouTube dokumentiert hat
    • Warum YouTube heute viel schwieriger geworden ist — und was wirklich hinter der Monetarisierung steckt
    • Wie Schulpflicht und Reisen mit Kind in Deutschland wirklich funktionieren
    • Was sie jeden Morgen und Abend tut, um als selbstständige Mama nicht im Chaos zu versinken
    • Wie aus einer Hühnerstelle in Uganda eine Schule mit 405 Kindern wurde

    Katja findest du hier:

    • YouTube: Peace, Love & Om
    • Instagram: @peaceloveandom
    • TikTok: @peaceloveandom
    • Verein Weltverbunden: weltverbunden.org
    • Weltverbunden Instagram
    • Buch: Anders als gewohnt — Coffee-Table-Book über alternative Lebensformen

    Für 25 Euro im Monat kannst du ein Kind in Uganda mit einer Schulpatenschaft unterstützen — Schuluniform, Bücher, Mahlzeiten und Gesundheitsversorgung inklusive.

    Diese Episode ist Teil der 4. Edition des Podcasthon. Podcasthon ist die weltweit größte Podcast-Wohltätigkeitsinitiative, die Podcaster*innen auf der ganzen Welt zusammenbringt, um das Bewusstsein für gemeinnützige Zwecke zu stärken.

    PS - teilweise suboptimale Audio, wir hatten während des Interviews mehrfach Technikprobleme mit dem Online Studio und haben jetzt das beste rausgeholt. Aber so ist das manchmal, genau dann wenn's drauf ankommt, streikt die Technik.

    Get this and other weekly strategies & playbooks: Join 3,000+ mom entrepreneurs

    You left corporate to do work that matters? Tell me your story and build trust: work with me and create your Sunny Chapter Edit

    Mentioned in this episode:

    Subscribe to MWN + Sunny Chapter Edit

    55 min
  • The Future-Proof Strategy for Women in Corporate, Strategic Work Design & Futurism, How Women Build Visibility and Portfolio Careers with Nola Simon

    If you got value from this episode - please send it to a friend!

    Get this and other weekly strategies & playbooks: Join 3,000+ mom entrepreneurs

    You left corporate to do work that matters? Tell me your story and build trust: work with me and create your Sunny Chapter Edit

    What if the return-to-office mandate isn't about collaboration at all - but about real estate investments and control? This week, we're exposing the truth about why trust is eroding at work, why women are the first to see through it, and how to build your own flexibility before you're forced to react.

    Companies are demanding you return to the office while simultaneously talking about AI replacing jobs. The math isn't mathing. In this episode, remote work futurist Nola Simon breaks down what's really happening - and how to position yourself ahead of the curve instead of waiting to be managed out.

    The future of work isn't coming. It's here. And if you're a woman, a mother, or someone building meaningful work without the performance theatre, this conversation matters.

    Nola Simon, a future of work strategist and remote work futurist, joins the podcast to talk about what's really driving return-to-office mandates, why trust in leadership is breaking down, and how women—especially caregivers and multi-passionate entrepreneurs—are quietly redesigning work on their terms.

    This isn't about trends. It's about agency, self-trust, and preparing yourself for what's next without waiting for anyone's permission.

    In this episode, we chat about the future of work for moms:

    • Why return-to-office mandates are really about commercial real estate (not productivity)
    • How trust erosion between employees and leadership is reshaping the workplace
    • The hidden pattern women notice first: values vs. behavior gaps in company culture
    • Why portfolio careers and flexibility aren't side hustles—they're strategic safety nets
    • How to practice "everyday futurism" and prepare for change before you're forced to react
    • The critical difference between your job title and your actual skill set
    • Why the most valuable work (connection, ERGs, community building) is still unpaid—and mostly done by women

    Don't miss this episode if:

    • You're tired of waiting for work to go "back to normal"
    • You're considering building income streams outside traditional employment
    • You're a working mom navigating flexibility, caregiving, and career simultaneously
    • You sense something is off at your company but can't quite name it
    • You want to future-proof your career without burning out

    Quick key notes from our interview:
    1. Stop waiting for work to go back to normal. Design your own normal. If your job disappeared tomorrow, what would you want your work life to look like? Start moving toward that now.
    2. Treat flexibility like a strategy, not a request. Audit your role: which parts truly require you to be in a specific place? Use that clarity to negotiate.
    3. Build optionality before you need it. One income stream = one point of failure. Choose one low-pressure way to expand your income and skills this year.
    4. Practice everyday futurism. Run scenarios: What if my role changed? What if my company downsized? What skills or income streams would help me feel confident?
    5. Trust your pattern recognition—it's a leadership skill. When you notice repeating patterns (disengagement, fear, unclear leadership), use that insight to inform your next move.
    6. Separate your identity from your job title. You are more than one role, one company, or one chapter. Your transferable skills travel with you.
    7. Build self-trust through small repetitions. Make one decision this month that prioritizes your future self, even if it feels uncomfortable.

    Connect with my guest:

    Nola Simon

    [email protected]

    linkedin.com/in/nolasimon

    If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

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    34 min
  • You're hiding. And I was too. But - "Being safe is risky"

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    I love to start my Sunday mornings with a lie in, morning coffee in hand, piano playlist in the background, candles, reading my book and enjoying the slowness before I start the day. I love doing that on Sundays.

    I just read the following sentence:

    “Criticism of the project is not criticism of you. You do not equal the project.”

    I am reading these lines on page 47 of the book Purple Cow by Seth Godin. I am getting surprisingly emotional. It’s just a small paragraph in a book filled with observations about creative marketing in crowded marketplaces.

    I am reading… “Being safe is risky”.

    In the book he points out, that we have been raised with a false belief: that criticism leads to failure.

    Just think about the school system or the way you grew up in your family.

    A business that is boring, won’t attract much criticism. It will also not stand out and become highly successful. So, by avoiding negative feedback, by staying safe, I am potentially avoiding success?

    13 min

About Happily Visible | Marketing Yourself, Personal Branding & Self-Promotion for Women Entrepreneurs

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You love your work and you know you're good at what you do. So why is talking about it - and promoting yourself - so hard?