This week we ask What if happiness was your niche?

Many coaches say they don’t need to niche; some say they already have (but secretly haven’t): and others are clear and focused already on their niche audience.

If niching is about a target audience rather than a method, approach to coaching or outcome, then how can HAPPINESS be a niche??

This is what we discussed on this weeks Monday Masterclass with Carlos from The Happy Startup School.

The conversation went from why and how to have Happiness as a niche, to discover that although Carlos thought he wasn't any good at marketing he is already doing it really well but just didn't know that he could call what he was doing marketing.

It's all about shifting your focus from Conversions to Conversations.

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