Join us for our Brave Brands episode of The Advertising Club of NY presents Mixed Company Podcast! This episode celebrates Advertising Week and the annual Brave Brands celebration! We're diving into the amazing Grimace's Birthday campaign by Wieden + Kennedy and McDonald's. We can't wait to chat with our talented creatives & guests: Kelsey Heard, Nell Stevens, and Chane Rennie. We'll explore how this iconic campaign blended nostalgia and innovation, capturing the hearts of long-time fans and a new generation of young consumers. We’ll share the journey of modernizing a beloved character and how they stayed true to McDonald's brand values. Plus, we’ll discuss the team's bravest moments in bringing this campaign to life!

Take look at the campaign here: https://www.wk.com/work/grimaces-birthday-mcdonalds/