Happy, Healthy, & Wealthy Therapists

Amanda's first brand partner reached out when she had fewer than 750 Instagram followers. She walks through how brand partnerships grew into one of the strongest income streams in her business, with $53,000 secured so far in 2026. She explains how she set her first rates using her therapy hourly rate and why she prefers long-term partners over one-off reels. She also shares the six-month deal that fell apart in a finance department after everything felt certain, plus why lifestyle content is hard for her as a private person. Her closing advice: start by showing up as yourself wherever you already market, and keep an eye out for real opportunities.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

This episode is sponsored by:

• Alma - learn more here
• Jane - use code: AMANDA2MO for a 2-month grace period

Resources & Links:

• Join the next cohort of the Happy, Healthy, & Wealthy Mastermind - we kick off November 3rd!
• The Wealthy & Worthy Retreat - Vancouver, CA, June 2027
• Click here for more resources & links

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Most therapists set an income goal for the year without deciding where that money will come from. Amanda walks through how she plans a full year ahead, starting with the spreadsheet where she tracks money she's already secured from payment plans and sponsorships. She explains how breaking her income down by offer helps her decide what to scale and what to pull back on, and why she books a full VIP planning day with her coach every December in New York. She also explains the difference between a grow year and a sustaining year, comparing similar revenue in 2025 and 2026 with very different take-home pay. Her closing advice: start your 2027 planning now, and invest in support that teaches you skills you can keep using.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

Resources & Links:

• Join the next cohort of the Happy, Healthy, & Wealthy Mastermind - we kick off November 3rd!
• The Wealthy & Worthy Retreat - Vancouver, CA, June 2027
• Click here for more resources & links

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda talks with Katie, a Washington State therapist who mentors other therapists, about the emotions underneath fee increases and consult calls. Katie shares starting out at $60 to $80 a session and the reframe that changed how she sees earning money from this work. Amanda adds how she brings the same block to her therapist and her business coach, and why each conversation goes differently. Together they look at where coaching ends and therapy begins, and how to choose community that supports a decision instead of picking it apart. Katie also offers a CEO check-in day as a way to slow down. Amanda closes by reminding therapists that the emotion deserves as much attention as the strategy.

Connect with Katie:

• Follow on Instagram: @rainyday_therapy
• Built Without Guilt Mastermind

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

This episode is sponsored by:

• Alma - learn more here
• Jane - use code: AMANDA2MO for a 2-month grace period

Click here for more resources & links

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda shares what the last few months actually looked like behind the scenes: pausing the second cohort of her mastermind, spending close to $9,000 on ads to scale her Therapy Intensives Academy, and then deciding to bring the mastermind back. She gets into how she knew something wasn't working, what she uses as data beyond just the numbers, and why the business model that made sense six months ago stopped making sense when her personal life changed.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

Resources & Links:

• This episode is sponsored by:
  • Alma - learn more here
  • Jane - use code: AMANDA2MO for a 2-month grace period
• Register for The Wealthy Therapist Method - my live webinar taking place on October 7th at 9am PST
• Click here to join the waitlist for the next cohort of the Happy, Healthy, & Wealthy Mastermind
• The Wealthy & Worthy Retreat - Vancouver, CA, June 2027
• Click here for more resources & links

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Sandra Killebrew is a couples therapist in Tacoma who specializes in high conflict couples, runs therapy intensives, and has been thinking about financial independence and early retirement since before she even finished grad school. In this conversation, she and Amanda get into what it actually looks like to build something worth having, including a year of posting on Instagram with almost no results before one reel changed everything, the healthy fear that goes into locking yourself in a room with a high conflict couple for hours, and why wanting to quit is not the same thing as actually quitting. This one is honest, a little unfiltered, and a good reminder that the behind the scenes of any success story is almost always longer and messier than it looks from the outside.

Connect with Sandra:

• Follow on Instagram: @sandra.killebrew.lmft
• Freebie: How to Get Your PSE to STFU

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

Resources & Links:

• This episode is sponsored by:
  • Alma - learn more here
  • Jane - use code: AMANDA2MO for a 2-month grace period
• Therapy Intensives Academy - use code HHWPOD250 as a podcast listener to get $250 off at checkout
• Apply now for the next round of the Happy, Healthy, & Wealthy Mastermind
• Free Training: 3 Steps to Booking Your First Therapy Intensive
• Free Guide: 3 Steps to Double Your Income
• Therapist Scaling Intensive Workshop
• 1:1 Coaching with Amanda

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

A question that keeps coming up in Amanda's mastermind is whether it's easier to sell to other therapists than to sell directly to consumers. The short answer is no, and this episode is about why. She gets into why it only looks easier from the outside, what the algorithm is actually showing you when you scroll through Instagram, and what really determines whether any offer succeeds regardless of who you're selling to. She also makes the case that the differentiating factor in any market, B2B or B2C, is never the product itself. It's you, and whether you actually know your ideal client's pain points well enough to make them feel seen.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

Resources & Links:

• This episode is sponsored by:
  • Alma - learn more here
  • Jane - use code: AMANDA2MO for a 2-month grace period
• Therapy Intensives Academy - use code HHWPOD250 as a podcast listener to get $250 off at checkout
• Apply now for the next round of the Happy, Healthy, & Wealthy Mastermind
• Free Training: 3 Steps to Booking Your First Therapy Intensive
• Free Guide: 3 Steps to Double Your Income
• Therapist Scaling Intensive Workshop
• 1:1 Coaching with Amanda

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Proof of concept is one of those phrases that gets thrown around a lot in business spaces without a lot of clarity on what it actually means or when you actually have it. Amanda gets into why most people misread their own data, what it actually means when a launch goes quiet, and why changing your price or restructuring your offer means you're running a completely new experiment, not a continuation of the last one. If you've ever had something work, then changed one thing and watched it stop working, and concluded the whole idea was dead, this episode is going to push back on that.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

Resources & Links:

• This episode is sponsored by:
  • Alma - learn more here
  • Jane - use code: AMANDA2MO for a 2-month grace period
• Therapy Intensives Academy - use code HHWPOD250 as a podcast listener to get $250 off at checkout
• Apply now for the next round of the Happy, Healthy, & Wealthy Mastermind
• Free Training: 3 Steps to Booking Your First Therapy Intensive
• Free Guide: 3 Steps to Double Your Income

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

The advice to "charge your worth" is everywhere in therapist spaces, and Amanda has some real problems with it. Not because the intent is wrong, but because for most therapists with complex trauma and a complicated relationship with self-worth, it's not actually useful guidance. She makes the case for a different frame: charging what you need, and not just for right now. That means thinking beyond your current bills and debts and actually accounting for future you, including retirement, which most therapists are either ignoring or treating as a nice-to-have. She also gets personal about her own numbers, what her accountant told her about her projected 2026 tax liability, and why she finally started maxing out her retirement contributions this year.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

Resources & Links:

• This episode is sponsored by:
  • Alma - learn more here
  • Jane - use code: AMANDA2MO for a 2-month grace period
• Therapy Intensives Academy - use code HHWPOD250 as a podcast listener to get $250 off at checkout
• Apply now for the next round of the Happy, Healthy, & Wealthy Mastermind
• Free Training: 3 Steps to Booking Your First Therapy Intensive
• Free Guide: 3 Steps to Double Your Income

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda gets into what time off actually looks like when you run two businesses, and why it looks nothing like the social media version of passive income and unplugging for weeks at a time. She breaks down how premium fees and a smaller caseload changed what taking time off even felt like, why she still chooses to take some calls while traveling, and how she thinks through which commitments to keep and which ones to move when she's out. If you've been telling yourself you can't take time off because you can't afford to stop seeing clients, this episode is worth a listen.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

Resources & Links:

• This episode is sponsored by:
  • Alma - learn more here
  • Jane - use code: AMANDA2MO for a 2-month grace period
• Therapy Intensives Academy - use code HHWPOD250 as a podcast listener to get $250 off at checkout
• Apply now for the next round of the Happy, Healthy, & Wealthy Mastermind
• Free Training: 3 Steps to Booking Your First Therapy Intensive
• Free Guide: 3 Steps to Double Your Income

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

At some point, if you add therapy intensives and they actually start working, you hit a decision point nobody prepares you for. Your intensive calendar is filling up, your weekly caseload is still full of people you genuinely care about, and a new consult request just landed in your inbox. What do you do? Amanda gets into the three separate decisions most therapists are trying to answer all at once, why a weekly wait list is not always the compassionate move it feels like, and how to know whether a hybrid practice is your actual destination or just a holding pattern you never examined. The through line in all of it: stop letting a full calendar make the decision for you.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

The Back-to-School sale for the Therapy Intensives Academy was just extended through 8/21! Join now to get $500 off and 6 months free inside the VIP Community and SEO for Therapists membership. Check it out here!

This episode is sponsored by:

• Alma — learn more here
• Jane - use code: AMANDA2MO for a 2-month grace period

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.