We're talking about one of our favorite things — PR. The relationship between a journalist and a PR pro is an important one, so the team is breaking down what it means to be authentic, why pitching is hard work, and some of our favorite journalist stories. So, want to make the media love you? Get listening.

And, as we promised, you can find some PR blogs below:

• Back to Basics: Authenticity in Pitching
• Our PR Lifelines (Must-Haves)
• PR Professionals Need to Demand More
• The Rise of Affiliate Marketing