You shouldn't wait for a crisis to happen before you have a crisis communications plan. That's why we're here to chat through every step. Simplified, it's all about OAF. Own it, apologize, fix it. Obviously, there are other details, but we'll let you listen in for the extra advice.

Need some reading material on the subject? We've got that covered too:

• The Evolution of Crisis Communications
• Presidential PR Blunders
• Brands Behaving Badly
• Earning Trust Back After Your Brand F*cks Up