Adidja Azim Palmer (born 7 January 1976),[2][3][4] better known as Vybz Kartel, is a Jamaican reggae dancehall recording artist, composer, record producer, entrepreneur, and convicted murderer. Among his various nicknames, he is referred to as "Worl' Boss".[5] As summarized by Rolling Stone, he "attained folk-hero status in Jamaica with provocative lyrics, and a mischievous public persona", and "few have captivated [the dancehall] audience – or offended the sensibilities of its detractors – as consistently and thoroughly as Kartel.