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All of us Chumps, and the vast majority of cyclists, ride our bikes to make us happy. But brands keep trying to sell us speed. Of course going faster might make us happy, but is it the only thing that makes us happy on a bike? Probably not.
By Eric PoliAll of us Chumps, and the vast majority of cyclists, ride our bikes to make us happy. But brands keep trying to sell us speed. Of course going faster might make us happy, but is it the only thing that makes us happy on a bike? Probably not.