In this episode of Wealth Unfiltered, host Samantha Parrinello sits down with Jackie Ware of Pegasus Residential to uncover one of the most overlooked drivers of multifamily profitability: tenant satisfaction.

What if your biggest opportunity to grow NOI and asset value isn't in raising rents — but in creating happier residents? Jackie shares how tenant experience directly impacts returns, why many owners still underestimate the business case for satisfaction, and the simple systems that can turn every building into a thriving, high-retention community.

Drawing from her deep experience across both the tenant relations and investor strategy sides, Jackie breaks down actionable ways to reduce turnover, streamline operations, and uncover hidden profits hiding in plain sight. Whether you're a seasoned operator, passive investor, or self-managing owner, this episode delivers practical insights that help you improve performance — without adding major expenses.

You'll learn how to turn tenant happiness into financial performance, build stronger communities, and position your properties for long-term success in a changing multifamily landscape.

Key Takeaways:

• Tenant satisfaction = profitability. Happier tenants reduce turnover, stabilize income, and protect your returns.

• Quick wins drive big results. Small improvements in responsiveness, communication, and community engagement lead to measurable NOI growth.

• Don't leave money on the table. Operational inefficiencies often hide profit potential that's unlocked by focusing on the tenant experience.

• Self-managing owners can compete. Smart systems, consistent follow-up, and a people-first mindset help smaller operators thrive.

• The future is experience-driven. Modern renters expect value, flexibility, and connection — not just a place to live.