Your Hard Launch will be very similar to previous soft launches, but on a much larger scale. You have been through the process several times by now at a smaller scale and have worked out most of the kinks.

You are ready for the world to know your offer. Your main role and responsibility during the Hard Launch is to be the captain of the ship.

If you hired out to help with the launch, ythere should be a need to micromanage the work. Your job is to ensure that your Hard Launch continues to maintain the course while making adjustments as needed. Introducing the offer needs you to be fully present and leading from the front. This is the time to step up and stay active.

Topics: You must have an intimate knowledge of your marketing plan. As course corrections are made, make sure that every part of your marketing presence continues to reinforce the image you want the world to identify as uniquely yours. Collect, track and adjust. Collect the data often, interpret the results and keep the focus on ROI. Your marketing dollars should have a positive impact on lead generation as well as sales conversions. Analyze your funnel and identify gaps. Are any “coffee stains” showing up now that need to be addressed? Is there any confusion in the marketplace that needs to be cleared up. Find them and fix them. You profit numbers should be increasing. Compare current data to previous soft launch data. What can be improved to increase your ROI in areas that are underperforming?