The Sticky CMO

Hard Numbers: How Marketers Can Use Data To Stand Out

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Data is fundamental for proving your value as a marketer.

That's why this week's episode features Darryl Sparey, the co-founder of Hard Numbers - an award winning performance-driven communications consultancy.

Darryl joins host Tom Basgil to break down the ever-evolving world of marketing data.

We cover:

  1. How to harvest all available forms of data to prove your success as a CMO.
  2. How best to present frame your results to C-Suite.
  3. The pitfalls of marketing jargon and increasing power of employee advocacy

    4. Enjoy the episode. 

    It's time to become sticky.

    ...more
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    The Sticky CMOBy Tom Basgil