This week on Branding Democrats, we are joined by political creator and podcaster Jon Cooper (@counterpointpolitics) for a raw conversation about America’s deepening crisis.

We begin the episode by addressing the shooting of Charlie Kirk at a Utah rally. Political violence is a symptom of a larger problem in our society, and we take some time to unpack what's going on.

Later, Jon gets into why false equivalence is so dangerous, why Republicans win on branding even when they lie, and what Democrats must do to fight back.

We also dive into Trump’s failing economic agenda, the danger of his tariff obsession, and whether figures like JD Vance could be even worse for our democracy.

It’s part therapy session, part strategy talk — and a call to action for Democrats to stop playing defense and start owning the narrative.

Check out more of Jon's content:

TikTok: @counterpointpolitics

Podcast: The Left Wing

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