This week’s episode dives into the Roc Nation & NFL partnership, examining the factors to consider when engaging in strategic partnerships; breaks down the “Tsunami Effect” and how to use it to redefine goal setting for Q4 and beyond.

LaTecia also sits down with Oktober1st, a prolific producer from Dallas, TX, who has made a name for himself by working with some of the top names in music, from signing a co-production deal with Maybach Music Group in 2009 to reinvesting in and helping to craft the sound of independent artists like Jayson Lyric, S. Fresh, and Knscry, Oktober1st proves that dedication and hard work are just some of the elements needed to carve out a lane all his own.

We also discuss:

· How Oktober1st’s upbringing plays a role in his career

· Consistency with collaborators

· Artist development &

· Key factors to think about when pursuing a career in music

And so much more!

Sponsors:

· Soundstripe| Receive 10% off all plans by visiting soundstripe.com/creatives

· Anchor.FM

· Visionary Rising Agency

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