In episode 10 of The eMoto Show, we sit down with Colin Godby from Dust Moto and John from LiveWire to talk about the huge news surrounding LiveWire’s acquisition of Dust Moto and what it means for the future of both brands.

We dive into how the partnership came together behind the scenes, why LiveWire saw such a massive opportunity in the mid size off-road segment, and how Dust Moto’s Hightail platform fits into a much bigger long-term vision alongside brands like Stacyc and Harley Davidson. The conversation also explores the challenges of building an electric motorcycle startup in public, the realities of funding and production, and how this partnership could help accelerate the Hightail toward full commercialization.