Harley Davidson is not just a bike brand.

It is Americana.

It is Freedom.

And its dedicated fan base wraps itself in that identity.

So much so, that when Harley Davidson fans meet up at bike rallies, they talk about it as “the brand of freedom…in the land of freedom.”

At a recent rally, one fan put it this way: “Harley was like a brotherhood….now it’s just a ghost.”

What happened?