Musicians Creating Prosperity: A Music Business Guide To Freedom

Harmonizing Change: Navigating the Emotional Cycle in Music and Business


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Dr. Fabiana Claure delves into the emotional cycle of change, a concept from the 1970s by psychologists Don Kelley and Daryl Conner, shedding light on how we navigate change in music and business. She brings insights from decades of experience in music education and entrepreneurship, illustrating the cycle's impact on personal and professional growth.

Dr. Claure unfolds the five stages of the cycle: Uninformed Optimism, Informed Pessimism, the Valley of Despair, Informed Optimism, and Success and Fulfillment. This framework offers listeners a lens to understand their journey through change, highlighting the importance of support and resilience.

Listeners gain strategies for navigating the cycle's challenges, emphasizing the value of community, and leveraging support networks. Dr. Claure's stories from teaching and business illustrate the cycle's practical relevance, making it a pivotal tool for overcoming adversity and achieving mastery.

Also in this episode:

  • Navigating Change: Understanding the emotional cycle of change to manage transitions in music, business, and personal growth.
  • The Role of Support: Leveraging community and support networks to overcome the Valley of Despair and embrace change.
  • Practical Strategies: Tips for each cycle stage, including embracing new behaviors and seeking guidance.
  • Listener Engagement: An invitation to share experiences with the cycle of change and its impact on personal and professional development.
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About Dr. Fabiana Claure

Fabiana, a concert pianist and former University professor turned 7-figure entrepreneur, has empowered thousands of musicians to scale their businesses and reclaim their time. Co-founding Superior Academy of Music® in 2011, she and her husband remotely managed the academy since 2016, achieving increased efficiency and profitability.

As the Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she spearheaded initiatives that assisted musicians in launching businesses and gaining recognition as a top-ranked program.

While in Academia, she launched her online mentorship program in 2020, using the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. In 2021, she left her full-time University job to focus on her coaching business, performing/speaking career, family, and overall well-being, assisting musicians in unifying their skills and scaling their online music businesses for rapid financial expansion and purposeful life design.

Harmonizing Change: Navigating the Emotional Cycle in Music and Business Musicians Creating Prosperity: A Music Business Guide To Freedom
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Musicians Creating Prosperity: A Music Business Guide To FreedomBy Dr. Fabiana Claure

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