In this episode, we're joined by Gary Biddy, Head of A&R/Label Relations at Guin and founder of The Heard. With a career deeply rooted in music, Gary takes us through his journey, revealing the intricate balance of managing artists while nurturing their creative freedoms. He candidly discusses the nuances of the manager-artist relationship, the everyday hustle of music management, and the critical importance of mental health for both artists and managers. Gary also sheds light on the evolving landscape of the music industry, from the dynamics of artist self-sabotage to the significant shift in artist roles over the past five years. He offers a unique perspective on the challenges and rewards of working in music, highlighting the differences between major and indie label signings. Listen in for an engaging conversation filled with industry insights, and Gary's valuable lessons on finding and fostering new talent, all underlined by his passion for authentic music creation.