Understanding the transformative influence of photography on brand identity is deeply important to the success of your brand. Photography serves as the foundation of social media. Amidst the black hole of content saturation and comparison culture, social media perseveres as being a hugely positive and uplifting tool. This episode we speak with Shelby—an embodiment of chic, innovation and a societal rebel. She’s a photographer out of Detroit, Michigan, with a multifaceted expertise in photography. Today, Shelby highlights the key differences between personal and product photoshoots. Indeed, the images encapsulating your brand are one of the most important identifying factors, and she explains how this can affect a consumer's choice in choosing your product. Shelby also talks to us about her own process in working with a client and key considerations you should take in selecting a photographer. She encourages you to harness the full potential of visual storytelling in the development of your brand.