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Harnessing Data for Hyper-Personalised Customer Communications in the AI Era, Allan Christian, Precisely (#26)
Personalisation that uses AI at scale only works when it’s built on trusted data, sound governance, and experiences that feel human.
Allan Christian is Senior Vice President and General Manager - Engage at Precisely. He brings two decades of experience in communications and data, spanning HSBC, Pitney Bowes Software & Data, and MapInfo.
At Precisely, Allan has helped shape the delivery of hyper-personalised, compliant communications, powered by data integrity.
He's now turning his focus to intelligent interactivity - applying agentic AI to unify orchestration, decisioning, and design for real-time experiences.
In this episode, Allan explains how to harness first-party data for personalised communications without losing sight of trust or compliance.
Learn more on our website.
View all episodes
By Beyond EncryptionPersonalisation that uses AI at scale only works when it’s built on trusted data, sound governance, and experiences that feel human.
Allan Christian is Senior Vice President and General Manager - Engage at Precisely. He brings two decades of experience in communications and data, spanning HSBC, Pitney Bowes Software & Data, and MapInfo.
At Precisely, Allan has helped shape the delivery of hyper-personalised, compliant communications, powered by data integrity.
He's now turning his focus to intelligent interactivity - applying agentic AI to unify orchestration, decisioning, and design for real-time experiences.
In this episode, Allan explains how to harness first-party data for personalised communications without losing sight of trust or compliance.
Learn more on our website.