Retail experts from Publicis Sapient, Adobe and 451 Research discuss market research on data maturity in retail, and double-click into reviewing “what good looks like” in this ecosystem in 2020 with the goal of equipping retailers with better clarity on understanding what it takes to truly harness data to drive growth

Harnessing Data in Retail

Publicis Sapient dives into the world of retail. This is a watershed moment for retailers -- many are not up to the challenge of succeeding, or even staying alive, in these times. The imperative for transformation is clear: Retailers need to focus on e-commerce profits, harnessing data to drive growth and seamlessly integrating their offline and online experiences. Net, they need to win in digital. We discuss how retailers can make the seemingly impossible, possible.<br>

Business

Management

Publicis Sapient dives into the world of retail. This is a watershed moment for retailers -- many are not up to the challenge of succeeding, or even staying alive, in these times. The imperative for transformation is clear: Retailers need to focus on e-commerce profits, harnessing data to drive growth and seamlessly integrating their offline and online experiences. Net, they need to win in digital. We discuss how retailers can make the seemingly impossible, possible.

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Harnessing Data in Retail

Harnessing Data in Retail