Caroline Biesalski introduces Tim Kalinowski to discuss the significance of emotional connection in marketing. Tim delves into brand storytelling, highlighting Gustaf Freitag's pyramid and the role of emotional storytelling in brand marketing. They examine a case study on selling through emotional connection and explore strategies for crafting a brand narrative that enhances ROI. The conversation covers expanding market share via storytelling, presenting theoretical ads, and offering actionable insights. Tim shares advice for smaller businesses and emphasizes the importance of customer feedback. The episode concludes with closing remarks and a special offer for listeners.

(0:00) Introduction and the importance of emotional connection in marketing

(1:18) Guest introduction: Tim Kalinowski

(1:35) Brand storytelling and Gustaf Freitag's pyramid

(4:12) Emotional storytelling in brand marketing

(6:59) Case study: Selling with emotional connection

(9:02) Strategies for brand narrative and ROI

(11:37) Expanding market share through storytelling

(14:35) Theoretical ads and actionable insights

(17:11) Connecting with Tim Kalinowski and Lore

(17:50) Tim's insights for smaller businesses

(19:54) Final thoughts on business goals and customer feedback

(21:06) Closing remarks and special offer