Social selling isn't just a buzzword—it's a game-changing approach to building trust, standing out, and creating meaningful relationships in today's digital world. In this thought-provoking conversation, Mark Cox welcomes Adam Gray, a leading expert in social selling and co-author of two groundbreaking books on the topic. Together, they dive into what makes social media a powerful tool for connection, how authenticity sets you apart, and why gratitude is essential for personal and professional growth. Whether you're new to LinkedIn or looking to refine your strategy, this episode offers actionable insights to help you network smarter and sell better.