Harrison “Soup” Campbell, Head of Community Experience at ZeeMee, joins FYI host Gil Rogers to discuss leveraging technology to engage and connect with students, and how institutions can optimize their processes for better outcomes. Soup and Gil cover the evolution of changes in the tools and technologies available to schools throughout their carers.

They also share insights from their experiences, particularly how digital tools and AI can be used to enhance student interactions and the student experience. Soup recounts his pioneering work with social media in higher education and some policies in the past that would be unimaginable in today’s Higher Ed landscape. Their conversation also covers the importance of building early digital communities for prospective students and the evolving nature of AI in education. It’s an excellent rundown for anyone interested in the current state of student engagement and how we got to this point.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Catching Up and Conference Talk | 00:25 

Soup's Background and Career Journey | 01:23 

Student-First Mindset in Higher Education | 05:20 

Things Institutions Should Think Differently About  | 06:52 

A Mindset Shift when Using AI | 12:00 

Virtual Vs In-person Events Today | 17:29 

The Role of AI in Higher Education | 19:17 

Building Connections and Relationships | 25:00 

Conclusion and Contact Information | 30:25 

Goodbyes and Well Wishes | 31:25

RELEVANT LINKS:

• Harrison "Soup" Campbell on LinkedIn
• ZeeMee.com
• Email Address
• FYI - Emotional Connection as the Key to Higher Ed Marketing Success with Bart Caylor