Tom has been at the forefront of the loyalty industry for more than 15 years, covering the latest trends—including paid and card-linking programs, real-time data analytics, and experiential and emotional techniques. His expertise spans many industries, including financial services, retail, travel and FMCG. In this episode, you’ll learn about loyalty similarities and differences across countries, the relationship of loyalty to marketing and other core business functions and discover the advantages of card-linking and gamification strategies.