Renowned pianist Elew gives a glimpse into his strategic mind and the value he extracted from The 22 Immutable Laws of Branding. How did he arrive at the name Elew? How did he reinvent and re-brand his image mid-career? How did he build such a strong career by obeying certain principles and choosing to not obey intuition? What benefits come from doing that which is uncomfortable?   

Elew
www.instagram.com/elewrockjazz
www.elewrockjazz.com

00:00 The story behind the name
3:45 Why obey principles?
12:00 Examples of counterintuition
27:20 The story behind the armor
32:20 Eclipsing your maladaptive intuition
35:30 The better angels of our nature

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Recommended Books
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Marketing

Kyra Carlin
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Robert Nelson
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Disclaimer: This content is intended for informational and educational purposes only. It is not intended as medical, therapeutic, or psychiatric advice.

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