In this episode of the B2B Brand180 podcast, Linda interviews Justin Rashidi from SeedX on the importance of data science in understanding and optimizing B2B marketing efforts. 

The discussion covers key topics such as the significance of accurate attribution tracking, the necessity of a well-defined Ideal Customer Profile (ICP), and the potential misconceptions about the effectiveness of various marketing channels. Justin also shares insights on the value of integrating online and in-person marketing efforts and details on how to leverage CRM tools for better marketing outcomes. 

This episode is a must-listen for marketers seeking to align their campaigns more effectively with business growth.

02:14 The Science Behind Marketing Success
03:25 Real-World Marketing Challenges and Solutions
04:30 Effective Campaign Strategies and Testing
13:37 Understanding CRM and Attribution Tracking
16:17 The Value of In-Person Marketing

https://www.linkedin.com/in/justin-rashidi/

https://seedx.us

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/