Is your B2C brand shifting to direct to consumer? If so, you’re not alone. As the retail apocalypse continues, many CPG brands realized traditional retail is not the most reliable. Today’s customers want options, which is exactly what John Ryan is working on. John is the Director of Enterprise Ecommerce and Digital Marketing for Combe, the personal care company that owns brands like Just for Men. He’s helping Combe deliver more personal products directly to customers at home.