User intent is the reason behind searches made on Google. 

SEO involves understanding what your target audience wants and searches for. This is a vital requirement in search engine optimisation. 

When you shift your focus from only keywords to also creating content that meets the intent of the users, you increase your chances of performing well organically in search engines.

Take a listen to my latest podcast episode on this topic, to help you better understand the power of harnessing user intent. 

For show notes head on over to Let's Get Visible.