What, exactly, is a memoir? Is it simply a great story? Or is it a style of writing that addresses a larger theme? Yes. In this practical interview with Mickey Maudlin, Senior VP and Executive Editor at HarperCollins, he distinquishes between memoir as a genre and memoir as a writing style. He also helps aspiring writers ask a basic question, "Why would someone buy my memoir?" A few authors might be able to engage readers by telling a good story, but most will need to have something to say over and above their experience.