We had Harrison Hide (Co-founder at Long Lane) on Ventures to break down his vision for wellness-first hospitality experiences. "I was constantly having to sacrifice my mental and physical wellbeing to satisfy my social wellbeing." "Think Soho Farmhouse, but if wellbeing was at the genesis of the idea." "We see this as they haven't really evolved with what the modern day consumer wants - instead of whiskey and cigars, people want yogurt and smoothies." "You can't claim you're a wellness concept when your food's not organic and you've got people slamming espresso martinis at 9am by the pool." Harrison's vision challenges traditional hospitality by putting genuine wellness at the core, recognising that modern consumers seek experiences that enhance rather than compromise their health goals.