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Harrison Rose, Co-founder @ Paddle, Goodfit
In this episode, Jack Richardson and Harrison Rose delve into the founding story of Paddle, discussing the motivation and challenges faced, including the impact of A-level results. They explore Paddle's initial business model, strategic pivots, and the evolution of its sales strategy. The conversation highlights the importance of refining the Ideal Customer Profile and balancing sales-led with product-led growth strategies. The episode also examines the evolution of SaaS pricing models, challenges in rapid scaling, and co-founder dynamics. Harrison shares his personal growth journey, transition from Paddle, and motivation behind joining Goodfair. The episode wraps up with career advice and contrarian beliefs in tech.
Harrison Rose is an extraordinary entrepreneur having founded Paddle, the unicorn payments infrastructure provider for SaaS companies that has raised over $300m from Notion, KKR, FTV Capital, Kindred and 83North.
Harrison left Paddle in 2022 to pursue his next venture, Goodfit, a platform that maximises sales & marketing efficiency with commercial data.
Brought to you by TAV, Harrison joins Jack and Rich to discuss his journey as an 18 year old founder straight out of school, honing ICPs, wearing many different hats as a founder, the decision to leave Paddle and so much more.
(0:00) Introduction and sponsor mention: TAV
(0:50) Guest overview and founding story of Paddle
(4:27) Motivation, early challenges, and A-level results impact
(8:22) Paddle's initial business model and strategic pivots
(10:40) Refining the Ideal Customer Profile (ICP) and common targeting mistakes
(15:39) Evolution of Paddle's sales strategy
(17:00) Balancing sales-led and product-led growth strategies
(22:12) Evolution of SaaS pricing models
(25:16) Challenges of rapid scaling, hiring, and co-founder dynamics
(34:36) Personal growth and transition from Paddle
(39:04) The mission and motivation behind joining Goodfair
(42:21) Quick fire round: Career advice and contrarian beliefs in tech
(44:06) Closing remarks and episode wrap-up
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By Richard Armstrong, Jack RichardsonIn this episode, Jack Richardson and Harrison Rose delve into the founding story of Paddle, discussing the motivation and challenges faced, including the impact of A-level results. They explore Paddle's initial business model, strategic pivots, and the evolution of its sales strategy. The conversation highlights the importance of refining the Ideal Customer Profile and balancing sales-led with product-led growth strategies. The episode also examines the evolution of SaaS pricing models, challenges in rapid scaling, and co-founder dynamics. Harrison shares his personal growth journey, transition from Paddle, and motivation behind joining Goodfair. The episode wraps up with career advice and contrarian beliefs in tech.
Harrison Rose is an extraordinary entrepreneur having founded Paddle, the unicorn payments infrastructure provider for SaaS companies that has raised over $300m from Notion, KKR, FTV Capital, Kindred and 83North.
Harrison left Paddle in 2022 to pursue his next venture, Goodfit, a platform that maximises sales & marketing efficiency with commercial data.
Brought to you by TAV, Harrison joins Jack and Rich to discuss his journey as an 18 year old founder straight out of school, honing ICPs, wearing many different hats as a founder, the decision to leave Paddle and so much more.
(0:00) Introduction and sponsor mention: TAV
(0:50) Guest overview and founding story of Paddle
(4:27) Motivation, early challenges, and A-level results impact
(8:22) Paddle's initial business model and strategic pivots
(10:40) Refining the Ideal Customer Profile (ICP) and common targeting mistakes
(15:39) Evolution of Paddle's sales strategy
(17:00) Balancing sales-led and product-led growth strategies
(22:12) Evolution of SaaS pricing models
(25:16) Challenges of rapid scaling, hiring, and co-founder dynamics
(34:36) Personal growth and transition from Paddle
(39:04) The mission and motivation behind joining Goodfair
(42:21) Quick fire round: Career advice and contrarian beliefs in tech
(44:06) Closing remarks and episode wrap-up