From trend tracking to syndicated studies, learn how Hartman Retainer Services (HRS) provides access to 30 years of knowledge on consumer behavior and works to translate an evolving food culture into strategic growth opportunities for clients. 
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Hartman Retainer Services: Translating Consumer Behavior Into Strategic Growth Opportunities

The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food &amp; beverage industry trends and more.&nbsp;

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This week on the podcast we’re joined by our friend and colleague, Steve Markenson from FMI — The Food Industry Association, to talk all about the latest installment of FMI’s U.S. Grocery Shopper Trends report. Listen as we unpack the state of grocery shopping today:   Why we might be witnessing “the end of the primary shopper” How shopper habits and sentiments have shifted (or stayed the same) as inflation persists What is driving shifts in the variety of stores shopped, and why the supermarket still reigns supreme How the shoppers’ evolving understanding of value impacts it all About the report  FMI's U.S. Grocery Shopper Trends 2024 series helps food and beverage industry professionals gain a deeper understanding of grocery shoppers’ changing habits and behaviors over the past few years. It explores shoppers’ weekly spend, primary store choice, engagement with emerging dimensions of value and more.    Explore the report  
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Inside the 2024 food shopping landscape with FMI — The Food Industry Association

Despite an oversaturated landscape of brand partnerships, celebrity endorsements remain a hot topic for both consumers and business professionals. Why? Because when those partnerships are done right, they can deliver some pretty buzz-worthy results.   In this week’s podcast, our Hartman Retainer Services team breaks down everything you need to know about successful brand partnerships in the age of influencers and social media:  How younger consumers have changed the conversation around branding and personal/social identityWhy knowing your audience (and the celebrity’s audience) is the first step to a successful partnership Common challenges companies face when engaging in celebrity partnerships — and how to avoid them  Explore the benefits of HRS 
Want on-demand access to these kinds of insights? Let’s tailor an HRS consulting package to your unique priorities and budget. Reach out to Shelley Balanko to learn more: shelley@hartman-group.com  
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more. 

The dos and don’ts of celebrity endorsements

You may have seen the controversy around Alexandre Family Farms regarding allegations of  mistreatment of cows and subsequent details regarding the validity of the claims and underlying motivations of those involved in the reporting. This got us thinking about a larger question: what are the lasting impacts of conflicting media information on consumer trust, and how can discerning organizations combat them?   Listen to this week’s podcast for a fascinating discussion about how media, brands, and consumers influence public perceptions. We touch on important issues like: The evolution of consumers’ understanding of food production and farm operations How certifications can help (or hinder) consumer trust and decision-making  Tips for companies seeking to offer a transparent view of their systems and processes And in the spirit of transparency, we’re providing links to the primary articles referenced in this episode: The truth about organic milk, The Atlantic [UPDATED] Report From Animal Advocacy Group Finds ‘Deception, Cruelty and Animal Abuse’ at Alexandre Family Farm in Crescent City, Lost Coast Outpost Want to know more about consumer perceptions within organic?  As consumers become more aware of the nuances within the organic market, issues around safety, health, and sustainability are becoming even more prominent — and animal welfare is a key topic gaining consumer attention. We’ll explore the ins and outs of these issues and more in Beyond Organic 2024: Expanding Distinctions in Food & Beverage.  Pre-purchase the report  
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more. 

Navigating conflict and consumer trust in the organic marketplace

Want a deeper understanding of the topics covered in our new Future of Snacking 2024 report? Hear directly from our lead researchers as they give a sneak peek of some interesting insights we uncovered, such as: How needs around Nourishment, Optimization, Pleasure and Distraction highlight a shift toward more intentional snacking choicesWhy taste goes beyond just flavor, and how different dimensions of taste play a role in the overall snacking experienceWhat consumers look for in terms of snack packaging and how it underscores the importance of convenienceAbout the report  Future of Snacking 2024 – Balancing Intent with Indulgence explores the culture of snacking and how snacking is integrated into our daily lives. Built around our proprietary Modern Snacking Framework, this report provides a foundation for identifying opportunities in product development, brand positioning, and marketing. It also examines eight major snacking categories and the attributes consumers consider most important for each. 

 Purchase your copy today to secure preferred pricing (valid through April 15, 2024).  Purchase Future of Snacking 2024 
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more. 

Future of Snacking 2024: Balancing Intent with Indulgence

You’ve probably heard us talk about Hartman Retainer Services, or HRS, quite a bit. But you might still be wondering what kind of questions we can answer — and how detailed we can get (spoiler alert: very detailed!). On this week’s podcast, Rob and Alissa from our HRS team are breaking down some examples of recent client requests and the resulting deliverables, ranging from a deep dive on functional mushrooms to an analysis of evolving consumer needs within meat and seafood occasions. 

 Listen now for a behind-the-scenes look at how we tackled these unique requests, and how this on-demand consulting service could help your organization.   Explore the benefits of HRS Want to pick Rob’s and Alissa’s brains some more? Let’s talk about how we can tailor an HRS consulting package to your unique priorities and budget. Reach out to Shelley Balanko for a demo call: shelley@hartman-group.com 
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more. 

Hartman Retainer Services: Translating Consumer Behavior Into Strategic Growth Opportunities

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