麦肯锡谈中国

Has E-commerce in China Reached Its Midlife Crisis?

04.27.2016 - By McKinsey ChinaPlay

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China has the most Internet users of any country. And, it's the

world’s largest and fastest-growing e-commerce market. But as

penetration rises in high-tier cities like Beijing and Shanghai,

it's getting harder for companies to find new growth

opportunities.

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