Martin had drawn a small circle on a bit of paper, then a bigger circle around the small circle. It's the bigger circle that would become and still is the backbone, the mission and the life of Redbubble - the community, both inside the company and on the website. This early strategy, focus and passion for Redbubble remains consistent, nourished and exists far greater that the sum of its parts. For the platform as a marketplace it's invaluable, passionate and fierce.