The heat pump industry has a marketing problem. And it's not just the big energy companies getting their adverts banned by the ASA... it's happening in installer proposals, manufacturer brochures and kitchen table conversations every single day.

In this episode of Homeowners' Q&A, we sit down with Simon Wardle of Ultimate Renewable Supplies for a frank conversation about the misleading claims that are leaving homeowners cold, confused and out of pocket.

Topics covered:

→ The kW badge: why the number on the side of your heat pump is almost always a best-case figure measured at conditions that rarely exist in a British winter

→ "Your radiators will be fine": how zero and minimal disruption installs are creating a new generation of homeowners with rooms that never come to temperature

→ Buffer tanks: why they're still being slung in as standard, what they're actually costing you in efficiency and when they're genuinely needed versus when they're a sticking plaster for poor design

→ "Cheaper to run than gas": the electricity-to-gas price ratio and whether this claim can ever be made honestly

→ Warranties: why homeowners routinely don't know if they're covered for two years or ten... and whose fault that actually is

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