Has the Sports Doc Boom Peaked? Fatigue VS Demand

From Drive to Survive to Sunderland ‘Til I Die, the sports doc boom reshaped how audiences connect with teams, athletes, and the drama behind the scenes. But as streamers scale back, formats become more familiar, and fan fatigue creeps in, has the golden era of the sports documentary run its course?

This podcast episode, recorded live at the Broadcast Sport Summit 2025, which was held in November at The Emirates, asks whether we’ve hit peak doc, or if the genre is simply evolving. 

What does this shift mean for broadcasters, producers and sports organisations who’ve come to rely on behind-the-scenes access as a storytelling goldmine? Is the audience still there, or are they craving something fresher, more authentic, or more immersive?

Speakers:

Lucy Cutler, Creative Director - FilmNova

Rick Murray, CEO - Workerbee

John McKenna, CEO - Noah Media Group

Claire McArdle, Co-CEO - CMG Productions

Chair: Rachel Stringer, Sports Presenter

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