Named one of Inc. magazine’s top 100 female founders to watch, Maggie Adhami-Boynton is well-versed in the pivots required for an early-stage company to morph into a viable, scalable business. 

A 15-year startup veteran, she understood earlier than most the rapid evolution of digital apps and e-commerce and hit the ground more than a decade ago. Adhami-Boynton helped grow Canada’s Plastic Mobile, an award-winning mobile app agency, to acquisition in 2015. 

In 2019, she soft-launched ShopThing, one of North America’s first live video commerce apps, which quickly amassed hundreds of thousands of followers. She is also one of the 2.3 percent of women who have successfully raised venture capital, closing a $10 million round in 2022.

Curious how Adhami-Boynton identified niche tech opportunities and how she leveraged her knowledge to start and grow a VC-funded business? Who doesn’t love to shop with an app?!

Highlights: 


• Learn how Adhami-Boynton became an early adopter of digital marketing before it was mainstream.
• Why consider a soft launch before quitting your day job
• Why age matters when starting a company, plus resources for founders
• How ShopThing streams online shopping events, and how customers can participate and, well, shop! 
• Where Adhami-Boynton learned firsthand about early product adoption and marketing, and how this knowledge helped her when she started ShopThing
• How to avoid common content creation barriers 
• Explore how ShopThing empowers consumers to become content creators in the dynamic world of live video commerce.