Always On

Hasbro's Roberta Thomson on Telling Powerful 'Toy Stories'


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Our final guest of the season is Roberta Thomson, Chief Communications Officer at Hasbro, the leading toy and games company.

In a wide-ranging and entertaining finale, Roberta and Shahar discuss:

  • why she switched career from accounting to financial PR ... and how her training made her a better communicator
  • the most important lessons she learned working at Facebook
  • why she views her role as being “behind the scenes” to help others “show up as their best selves”
  • the evolving role of the CCO
  • her strategies for managing the "always on" aspects of the role
  • her advice for aspiring CCOs

To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.

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Always OnBy Caliber