In this episode, I had the pleasure of speaking with Hashim AlFatayerji, Commercial and Operations Director at SIXT KSA, who has over 25 years of experience delivering transformative change across the Middle East. We delved into the rental and leasing market in Saudi Arabia, discussing sustainability goals, eCommerce, and the role of AI in fleet management. Hashim shared his expertise on how senior leaders in the automotive industry can effectively deploy customer-focused AI solutions. His practical guidance offered insights for navigating the complexities of the evolving mobility services landscape.