In recent days, the heat of the largest sports festival in Southeast Asia - SEA Games 2023 has not shown any signs of cooling down on both the arena and digital content platforms. This heat is ignited from the performances of the athletes, especially the watching and full support from the home audience through technology platforms.

On TikTok , the hashtags # SEAGames2023 and #VietnamToiYeu have become the "4th stage" for millions of people to keep an eye on the latest news of matches and events. As of May 16, the two main hashtags have attracted 16.1 billion and 13.5 billion views, respectively, showing the interest and companionship of millions of fans.

As a senior sponsor at the 32nd Southeast Asian Games, TikTok has become a playground for more than 73.5 thousand videos posted using the SEA Games effect with creative content to help express and encourage the spirit of the players. In particular, the search hub - a special feature only for continental events such as the Olympics, the World Cup and the widget feature - helps users to track events with just 1 click. Mouse is also implemented.