MFC005 - Hate marketing? Here’s the alternative for your coaching business.

What would need to be true if you never had to allocate any resources, budget, time, or energy to proactively attracting leads and converting them into prospects and clients? What could your coaching business look like if you invested zero time, zero money, and zero effort into marketing your services and programs? What would it feel like to build a thriving, successful coaching business that never invested in marketing, but regularly attracts more clients than it can possibly handle?

In today’s episode, I share an alternative marketing strategy you can use to grow your coaching business without feeling like a pushy car salesman. I discuss how word-of-mouth marketing can impact your growth and increase your revenue and the value of creating a referral program to focus less on marketing, and more on delivering a great service. I also discuss how controlling the balance between supply versus demand in the marketplace can help you position your offers as premium services, control your revenue, and control the growth trajectory of your coaching business.

“The ideal coaching business requires zero marketing.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• The importance of focusing on being efficient in your coaching business
• The different types of coaches and coaching philosophies
• Building a ‘set it and forget it’ marketing system that consistently generates leads
• Using word-of-mouth marketing to grow your business and increase your revenue
• Creating a referral program that makes it easy - and natural - for your clients to refer people to you
• How positioning your offers as a premium service by controlling the balance between supply and demand allows you to control your revenue and growth trajectory

Resources Mentioned:

• 050: Nicholas Kusmich - Tripping, Testosterone and Transformation - How to Get a Grip - The Podcast
• Endless Referrals by Bob Burg
• The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
• Unstoppable Referrals: 10x Referrals Half the Effort by Steve Gordon
• Book Yourself Solid® Licensing

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