In this episode of Printing's Alive, Bill Duerr from Hatteras Printing shares insights into the company's rich history and commitment to customer satisfaction. The conversation delves into the quality standards and technological investments that set Hatteras apart. Bill discusses the challenges of recruiting skilled human labor and the strategies employed to attract both clients and employees. The episode explores innovations in business cards, sustainability efforts, and boosting employee morale. Bill highlights the influence of leadership and emerging industry trends, including AI's role in sales and marketing. The discussion rounds off with tips on maintaining professional relevance and concludes with acknowledgments and book promotion.

(0:10) Introduction of guest Bill Doer of Hatteras Printing

(0:40) Hatteras Printing's history, growth, and customer satisfaction

(3:08) Quality standards and technology investments in printing

(7:02) Challenges and strategies in human labor and recruitment

(8:54) Marketing's role in client and employee attraction

(11:44) Business card innovation, sustainability, and employee morale

(20:37) Recruitment and retention strategies for skilled employees

(27:14) Leadership's impact and current industry trends

(30:26) Adoption and impact of AI on the printing industry

(34:29) AI's practical applications in sales, marketing, and employee engagement

(37:39) Keeping professional profiles updated and staying relevant

(38:15) Closing remarks and book promotion

(39:24) Acknowledgments and final thanks