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It's time to talk some business. When it comes to running your haunt, you're trying to operate a year-round business that's only open for about 6 weeks. You need to attract as many customers as possible and bring in as much money from each of them that you can.How you do that is through price differentiation, lowering your price to customers who demand it while offering more to those who are wiling to pay it. But how do you prevent your high rollers from cheaping out or your lower-end customers from just walking away? That's what this show is all about it. In this episode we cover:

The Basics of Price DifferentiationWhat Price Differentiation is ImportantUpscaling (Offering Premiums)Downscaling (Offering Discounts)

All in all, if you're in the business of haunting, this is one episode that you do not want to miss!

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