21: Have Heart - The Sixth Rule of Brand Building

Last week we talked about Rule #5: Be the Best at Being You.  That’s when you’re making your product and using your voice and somewhere along the way you lose your path.  You forget who you were when you started and you’ve just become somebody who tries to be like everybody else.  Niche down and stay there.  Have something to say.  Nobody is better at being you than YOU.

Today we’re going to tackle Rule number 6 of building a brand: Have Heart.

Having heart requires passion.

And as I told you at the end of the last lesson in branding, today you’ll learn how to get rich off your passion.

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