Artificial intelligence is a technology that has brought fear upon many individuals but also excitement of a new world with others. Conversational AI is just one sector of artificial intelligence that brands are beginning to implement… but how does it impact the way brands are communicating with their customers? In this episode, Swish sits down with Jonathan Perez, the Director, Global Innovation and FinTech Partnerships at Scotiabank, and Karthik Balakrishnan, the CTO at Wysdom.AI. Throughout their conversation, Swish finds the answers to how brands can optimize on customer feedback with new technologies, all the while ensuring customers are comfortable with the data that’s being taken from them.