Welcome back to Beneath the Transaction.

This week we sit down with Alix Prassas — an organizational effectiveness leader with more than two decades of experience in People & Culture, global organizational development, DEI, and change management.

But this conversation isn’t about frameworks.

It’s about the moments that shape culture quietly and powerfully.

Alix shares her journey from working in a family business to leading large-scale transformation efforts, and what she’s learned about trust, vulnerability, and accountability along the way.

Together, we explore:

Why culture is formed beneath the surface

How small leadership moments shape belonging

Why vulnerability is a prerequisite for trust

What accountability looks like when it’s rooted in relationship

Why conversations around diversity require courage and openness

And what it means to “have the conversation anyway”

This episode is honest. It’s practical. And it reminds us that transformation isn’t about bold declarations — it’s about consistent courage.

It takes a Tribe to practice transformation.

Let’s practice this together.

CHAPTERS

00:00 Introduction to Culture Change

01:58 Alix's Background and Journey

06:32 The Importance of Culture in Retail

14:34 Building Trust and Vulnerability

20:25 Navigating Difficult Conversations

30:58 The Role of Accountability in Leadership

40:28 Personal Stories and Lessons Learned

50:11 Final Thoughts on Culture Transformation